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Thursday, 28 October 2010

Oxfam climate poster campaign cleared of being misleading by ASA



Source: The Guardian
http://www.guardian.co.uk/media/2010/oct/27/oxfam-climate-change-ad-cleared

The Advertising Standards Authority have received four complaints about Oxfam's new poster campaign which has been designed to highlight the fact that climate change is happening right now and that people are dying directly because of it.
The ASA dismissed the complaints stating that Oxfam's message was not misleading. The bright pink poster reads "You're right. People dying thanks to climate change is a long way off. About 5000 miles give or take".

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